Alan Wester Joins Impact Unlimited as Corporate Vice President

by PR Newswire

In his new role, Wester will support event marketers' growing demand for creative integration across communication disciplines

DAYTON, N.J., June 21 /PRNewswire/ -- Impact Unlimited, a leading events, exhibits, and meetings company, today announced that Alan Wester has joined the company as Corporate Vice President. Wester's appointment further expands Impact Unlimited's global leadership in user conferences, trade shows, events, and meetings.

In his new role, Wester will support event marketers' growing demand for creative integration across communication disciplines. He will be working out of Impact's newest location in Dallas to provide support for the company's clients in the western United States.

"Impact's strategic direction is to help clients forge dynamic ongoing relationships with their customers by working across all live audience communications with our unique creative approach," says Ken Payne, President of Impact Unlimited. "We are in the business of creating powerful ideas that move audiences to understanding and, ultimately, driving brand preferences that deliver bottom-line results. Alan is a strategic thinker, and brings us a blend of strategy, creativity, and experience that will help us deliver even greater results for a wider range of industries and clients. He has worked across virtually all areas of live communications bringing fresh thinking to reaching audiences and moving them to action."

Wester brings 27 years of wide-ranging knowledge and experience in event design and production, media and animation, sales development, and other face- to-face marketing strategies to Impact Unlimited.

He has held key positions at some of the nation's top event-marketing firms, including Jack Morton Worldwide, Production Resource Group, and The Freeman Companies. He has produced award-winning programs for industry leaders and Fortune 500 companies, including Texas Instruments, IBM, Oracle, Hewlett-Packard, SAP, Curves, Alcon, Lotus, and JD Edwards.

"I have been very fortunate to have worked with some of the greatest marketing companies in the country," says Wester. "Impact Unlimited has a unique audience-centric approach to communicating the power of the client's brand messages. This approach is a liberating way of helping clients cut across internal silos and bring brands to life."

About Impact Unlimited

Impact Unlimited is one of the nation's fastest growing meetings, event and trade show companies serving clients' global event programs with creative solutions, production and program management. The company's award-winning creative services, along with its in-house production capabilities and worldwide logistics network, provide clients with strategy-driven solutions for building their brands and their businesses at the most critical point in the marketing continuum -- face-to-face at events, exhibits and meetings worldwide. With 30 years of experience and success, Impact Unlimited serves a Blue Chip portfolio of clients spanning North and South America, Europe, Asia, Africa and the Middle East. Impact Unlimited is headquartered in Dayton, N.J., with offices in Zurich, Switzerland, Sao Paulo, Brazil, and now Dallas, Texas. For more information about Impact Unlimited, visit http://www.impactunlimited.com/.

Source: Impact Unlimited

CONTACT: Press contact: Jackie Zima, Senior Account Executive, Gregory FCA, +1-610-642-8253 ext. 138, Cell: +1-215-534-2973, Jackie@GregoryFCA.com, for Impact Unlimited; Company contact: Steve Mapes, Vice President, Impact Unlimited, +1-732-274-2000, SMapes@ImpactUnlimited.com

Web site: http://www.impactunlimited.com/

NOTE TO EDITORS: Comprehensive resources are available for this story, including people and/or product photographs, company and/or product logos, executive interviews, industry sources, analyst contacts, answers to frequently asked questions, industry research and data, white papers, corporate and product briefs, and more. Please contact Jackie Zima at Gregory FCA, at 610-642-8253 ext. 138, cell: 215-534-2973, or write to Jackie@GregoryFCA.com.