Applix Announces Partnership with Braincourt

by PR Newswire

Braincourt is Now Offering BI and Enterprise-Scale BPM Solutions Based on Industry Leading Applix TM1

WESTBOROUGH, Mass., July 11 /PRNewswire-FirstCall/ -- Applix, Inc. (NASDAQ:APLX) , a global leader in performance management applications, today announced that Braincourt, a consulting company specializing in Business Performance Management and Project Management Services, is a new member in its partner network in Germany.

Based in Leinfelden-Echterdingen, Germany, Braincourt addresses primarily large companies and organizations in the services, telecommunication and manufacturing industries. The new partner's data warehouse and business intelligence solutions range from department-related solutions to enterprise-level solutions for international deployment. The reporting, planning and analysis systems implemented by Braincourt frequently access the data available in SAP BW or SAP Strategic Enterprise Management (SEM).

"We view Applix as a healthy expansion of our technology portfolio for a number of reasons. First, TM1 complements SAP BW and is therefore an essential supplement to the standard ERP applications with its renowned flexibility, performance and user-friendliness. Second, TM1 provides the fastest response times for many concurrent users and also delivers real-time analytics against large data sets. This is substantiated by the OLAP Survey 5 in which TM1 was ranked as the industry's fastest performer, featuring top speed of query and load calculation," said Guenter Hauser, CEO of Braincourt. "There are further features that make TM1 stand out against other BPM/BI solutions. For example, users can deposit comments and other qualitative information in the multi- dimensional database, therefore enhancing the collaboration within the company to a great extent."

"Braincourt is strong in consulting, with a proven record in helping companies effectively implement their financial and reporting applications, solutions for strategic and operative planning, as well as Balanced Scorecard and risk management systems," explained Hans-Georg Schieb, general manager at Applix GmbH. "The extensive BPM/BI experience of the Braincourt consultants and their know-how in leveraging the value of SAP BW were the decisive factors for this new partnership."

About Applix

Applix (NASDAQ:APLX) is a global leader in performance management applications that enable continuous strategic planning, management and monitoring of performance across the financial, operational, sales and marketing, and human resources functions within the enterprise. Applix is a founder of the BPM Standards Group (http://www.bpmstandardsgroup.org/) and has been recognized by numerous industry analyst groups for its technical leadership and vision in the marketplace. Applix and its global network of partners help nearly 3,000 customers worldwide manage their business performance and respond to the marketplace in real time. In mid-2006, Applix acquired Temtec International B.V. to further extend performance management solutions across the enterprise. Headquartered in Westborough, MA, Applix maintains offices in North America, Europe and the Pacific Rim. For more information about Applix, please visit http://www.applix.com/.

Applix TM1

Applix's TM1 is a complete performance management application, delivering strategic business planning, budgeting, reporting and analytics for powering analysis of financial, operational, sales, employee and other business data. Applix customers worldwide use TM1 real-time response, adaptability, easy-to- use interfaces, and low total cost of ownership, and a majority realize a 100 percent return on their Applix investments within the first six months deployment. The annual BPM Partners "Beyond the Hype" Webcast (http://www.bpmpartners.com/events_webinars.shtml) for 2006 recognized that Applix TM1 customers had the highest level of satisfaction of any of the leading BPM solutions, suites, tools and vendors. The OLAP Survey 5 (http://www.survey.com/olap) gave TM1 the highest marks for speed of query, deployment, and data load and pre-calculation, as well as the highest ranking for overall business benefits achieved and the lowest number of technical problems.

Applix Executive Viewer (formerly Temtec Executive Viewer)

Executive Viewer is an intuitive, self-service analysis and reporting solution designed to provide non-technical business users with Web-based access to information stored in multi-dimensional OLAP databases. Executive Viewer enables affordable, scalable deployment of highly sophisticated analytic applications throughout the enterprise and includes connectivity to Applix TM1, Hyperion Essbase, Microsoft Analysis Services and SAP Business Warehouse. Further information, as well as a live demonstration of Executive Viewer, is available at http://www.applix.com/ev.

About Braincourt

The consulting company Braincourt specializes in business performance management solutions and project management services. The Leinfelden-Echterdingen-based company was founded in 2000 by finance, controllers and IT managers and consultants. Braincourt targets services, telecommunication and manufacturing companies. Braincourt's data warehouse and business intelligence solutions range from department-related solutions to enterprise-level solutions for international deployment. For more information about Braincourt please visit http://www.braincourt.com/.

Press Contacts:

Charlotte Locke
Applix
(508) 475-2441
clocke@applix.com
http://www.applix.com/

Joe Gavaghan
Davies Murphy Group, Inc.
(781) 418-2419
jgavaghan@daviesmurphy.com
http://www.daviesmurphy.com/

Source: Applix, Inc.

CONTACT: Charlotte Locke of Applix, +1-508-475-2441, clocke@applix.com; or Joe Gavaghan of Davies Murphy Group, Inc., +1-781-418-2419, jgavaghan@daviesmurphy.com

Web site: http://www.applix.com/