Publishers Circulation Fulfillment, Inc. Selects Cognizant to Migrate Legacy Applications To SAP IS-Media Solution

by Business Wire

Cognizant's Information Services, Media & Entertainment Practice to Deliver End-to-End Functional Analysis, Implementation, and Support

Cognizant Technology Solutions (NASDAQ: CTSH), a leading global provider of IT services, today announced that it has been selected by Publishers Circulation Fulfillment, Inc. (PCF) to deploy a complete end-to-end SAP IS-Media solution across the company's internal and external operations.

Cognizant will leverage its partnership with SAP and expertise in the SAP NetWeaver(R) platform to consolidate PCF's legacy systems in a full life-cycle SAP(R) application implementation, beginning with blue-printing to functional analysis and extending through realization and support.

"Cognizant has a strong track record of delivering business results through SAP. Their team has demonstrated a solid understanding of our business needs and a commitment to realizing PCF's vision of being the best in the world at connecting publishers and readers," said Daniel Hennessey, vice president of Information Technology at PCF. "We anticipate this partnership will revolutionize the way we do business by enhancing company-wide decision making and client service through a unified reporting, analysis, and business operations platform."

Cognizant's and SAP's Media & Entertainment industry experts will work closely with PCF. They will target efficiency gains across core processes -- from asset management to service delivery -- to transform PCF's business capabilities so the company can expand its offerings of BPO services to clients in the publishing industry.

"We are pleased that PCF has selected Cognizant for one of the first implementations of SAP for Media in the publishing circulation industry," said Lakshmi Narayanan, president and CEO of Cognizant. "This partnership is clear evidence of the return on our investments in the next-generation SAP business platform and of our commitment to offer clients like PCF industry-leading vertical expertise that enables them to focus on building greater market share within their own industries."

About Cognizant's Information Services, Media & Entertainment and Cognizant's SAP Practices

Cognizant's Information Services, Media & Entertainment Practice provides comprehensive business and IT solutions to help media companies around the globe achieve superior business efficiencies and operating results, while enabling them to transform their businesses to respond to the emerging digital market place. With well over 1,000 media and entertainment industry consultants, we provide strategy, implementation, IT and business process management, business transformation and operational solutions to address critical business imperatives.

Cognizant's SAP Practice provides Global 2000 companies a full range of SAP services, leveraging its industry-specific expertise, technical depth and global talent pool. Cognizant's SAP Practice aims to minimize clients' total cost of ownership of SAP application environments, including development and support, and maximize their applications' business-level value. Leveraging a unique global development model, Cognizant's SAP Practice delivers functional and technical expertise augmented by best practices for implementation, maintenance, upgrade and enhancement services for end-to-end solutions.

About Publishers Circulation Fulfillment, Inc.

PCF, Inc. is the largest independent provider of newspaper home and office delivery services in the United States, distributing more than 1.5 million copies per day for over 45 clients. Formally established in 1984, PCF has offered circulation solutions to publishers for more than 20 years. Headquartered in Towson, Maryland, with operations in 25 states, PCF is uniquely dedicated to the publishing industry's mission to grow, retain, and care for its subscribers.

About Cognizant

Cognizant (NASDAQ: CTSH) is a leading provider of IT services. Focused on delivering strategic information technology solutions that address the complex business needs of its clients, Cognizant provides applications management, development, integration, and re-engineering, infrastructure management, business process outsourcing, and a number of related services such as enterprise consulting, technology architecture, program management, and change management through its own onsite/offshore outsourcing model.

Cognizant's more than 27,000 employees are committed to partnerships that sustain long-term, proven value for customers by delivering high-quality, cost-effective solutions through its development centers in India and onsite client teams. Cognizant maintains P-CMM and SEI-CMM Level 5 assessments from an independent third-party assessor, was recently named one of Forbes' Best Small Companies in America for the fourth consecutive year, and ranked among the top information technology companies in Business Week's Hot Growth Companies. Cognizant is a member of the NASDAQ-100 Index. Find additional information about Cognizant at www.cognizant.com.

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