SAP named as the Leader in Enterprise CRM Suites

by CRM Today

Forrester Research, a leading independent research firm, has recognized SAP AG as a leader in The Forrester Wave™: Enterprise CRM Suites, Q1 20071 report, indicating that the mySAP™ Customer Relationship Management (mySAP CRM) application offers one of the most complete solutions.

Forrester evaluated the strengths and weaknesses of the top CRM vendors across 493 criteria grouped into three main categories: current offering, strategy and market presence. Out of the 13 vendors catering to mid-to-large enterprises with multifunctional offerings, SAP was named a leader for offering the most complete solution for deep industry functionality, scalability and global business process support.

“SAP has steadily built out comprehensive functionality in the mySAP CRM product”, states William Band, principal analyst, Forrester Research and lead author of the report. “Most recently, the company has focused on improving usability and deepening support for strategic business processes as part of the mySAP Business Suite."

In an evaluation of 13 different functionality areas, Forrester notes that mySAP CRM performs particularly strong in sales, marketing, partner channel management and analytics, while being fully scalable to support global deployments with several industry-specific process solutions. Additionally, the new SAP CRM on-demand solution provides customers with increased deployment flexibility and a strategic growth strategy.

“SAP has maintained a market leadership position by focusing on serving the needs of our customers through constant innovation and the delivery of solutions that are simple, flexible and comprehensive,” said Bob Stutz, senior vice president, product and technology group, SAP AG. “mySAP CRM offers best-in-class functionality coupled with industry-specific business process support and a flexible, scalable architecture to offer customers ‘CRM without Compromise’.”

1 The Forrester Wave™: Enterprise CRM Suites, Q1 2007 by William Band with Liz Herbert, Chip Gliedman, Sharyn Leaver, Ian Schuler and Mary Ann Rogan, February 2007

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