Saraya holdings deploys SAP

Saraya Holdings Ltd., a Dubai-based real estate development and asset management company with projects and services in the travel and tourism industries across the Middle East and North Africa (MENA) region, has selected SAP ERP 6.0 powered by SAP NetWeaver as its technology platform.

Saraya's luxurious destinations; include Saraya Aqaba in Aqaba - Jordan, Saraya Dead Sea in Dead Sea - Jordan, Saraya Islands in Ras Al Khaimah - UAE, and Saraya Bandar Jissah near Muscat - Oman.

Given the fast pace of development and the complex demands of building and managing such luxurious destinations, the integrated technology platform will provide an essential system for Saraya to continue to develop its assets across the region.

As a result of the implementation of SAP Business Solutions, Saraya will benefit from better automation and optimization of company processes, thereby reducing costs and consolidating internal controls.

'My SAP ERP' along with 'SAP CRM' and 'RE-FX' solutions will replace stand-alone systems and provide a state-of-the-art integrated software system. Saraya's SAP Business Solutions are expected to 'go live' by the second quarter of 2008.

"SAP solutions will bring enormous benefit to Saraya. They will allow us to interact with our valued stakeholders in a faster, more transparent manner, while reducing our operating costs, and improving efficiency," said Ali Kolaghassi, Vice Chairman and CEO of Saraya Holdings.

"With company interests spread out across the region, the need for a business solution that consolidates daily operations, supporting strategic planning and decisions was the main driver in selecting SAP solutions" added Kolaghassi.

"By deploying SAP Business Solutions, Saraya can now look to optimizing and consolidating company procedures in their bid to become the region's leading property developer. SAP has the relevant industry experience to support Saraya," said Essam Enany, President SAP Arabia.

"Our products drive innovation and business change, and with the implementation of SAP solutions, Saraya can look forward to streamlining their operations," added Enany.

According to a comprehensive new study by Gartner, the independent industry analyst group, SAP is the worldwide market leader in ERP software. Established in 1994 in Jeddah and Dubai, SAP Arabia is the sole distributor of SAP products in 19 countries across the Middle East and North Africa.

SAP Arabia currently has offices in Jeddah, Dubai, Muscat, Doha and Cairo dedicated to bringing support services closer to customers and partners across the region.